Health & Wellness

The new year is starting with fresh eyes and hope, looking forward to getting back to some pre-COVID normalcy at some point in the year. Consumers are still looking for ways to fortify their health in 2021. Whether that is adding citrus fruits or superfruits like elderberry to their diet NWN has many options for your development needs.

The emergence of the popularity of Boba Tea in the U.S. started in the 1990’s and has grown steadily since then. Yearly Boba is projected to grow by 7.3% for the next 3 years. Boba tea shops are popping up all over the U.S. There are now Boba tea shops across the U.S. including Sharetea, Kung Fu Tea, Coco Fresh and Juice, Fat Straw, Teapioca, Teassert Bar just to name a few. Many of these shops use artificial bases to flavor their boba teas.

This spring we saw increased requests for herbal and botanical flavors. As the pandemic lockdown has continued consumers are looking for convenience paired with immunity boosting ingredients. Benefits of using some of these flavors in a juice concentrate blend is that they pair nicely as a secondary note to the fruit.

The beverage industry has seen the steady rise in non-alcoholic options as some consumers look to cut back on their overall intake of alcoholic beverages. More than 50% of consumers surveyed from International Wine and Spirit’s Record stated that they wanted to cut back on alcoholic beverages. Consumers are looking for non-alcoholic beverages that continue to provide a sense of theater without the hangover.

This last presentation cycle R and D concentrated on trends in the industry that target Health and Wellness. The industry is a rapidly growing 4 trillion-dollar business. Some of the topics covered included, Juneberry Blend made into a meat and fruit bar, Orange Grapefruit Turmeric Blend used in a wellness gummies and Lemon Maple Blend to mimic the ingredients in the Master Cleanse.