From unpredictable weather to tariffs and government shutdowns, the last year has shown us just how volatile the fruit market can be. Organic strawberry shortages, rising cherry prices, and global logistics disruptions are forcing producers to rethink how they source and formulate their fruit ingredients. When nature and markets are unpredictable, Northwest Naturals helps brands find stability in the chaos.
At Northwest Naturals, we’ve built our reputation on consistency. Every drop of fruit juice we blend is backed by decades of blending expertise designed to balance quality, cost, and performance. When supply chains tighten, our blends keep your product line steady, without compromising on taste or integrity.
This Year’s Strawberry Shortage
Organic strawberry juice concentrate has become one of the toughest ingredients to source. Many suppliers have suspended offerings unless customers are under contract, and if product can be found, pricing is steep. By contrast, a thoughtfully formulated juice blend can achieve the same flavor and color experience at a fraction of the cost, offering a more sustainable and cost-effective path forward.
Why Blends Are the Smart Solution
Blending isn’t about cutting corners, it’s about creating balance. By combining complimentary fruit juices such as apple, pear, or grape with premium flavor-driving fruits, we can:
- Deliver consistent flavor, color, and quality year after year
- Reduce input costs, managing cost-in-use
- Streamline production with single turn key solutions
Even when crops fluctuate or global conditions shift, our blends remain steady, because we were built on blends. From the cranberry crisis of the late 1990s — when poor harvests and soaring prices sent costs up more than 200% and left manufacturers scrambling to maintain flavor — to today’s supply challenges, our approach has helped beverage, food, and alcohol brands stay confident in their formulations.
Navigating Uncertainty with Confidence
Markets may rise and fall, but your product quality doesn’t have to. With more than four decades of experience in juice formulation and a team of R&D specialists who understand both the science and the market, Northwest Naturals brings unmatched stability to every partnership.
Our strategic sourcing network spans both hemispheres, allowing us to maintain steady supply even when one region experiences crop failures or weather-related disruptions. And because our blends are developed in-house, we can quickly adjust formulations to match your target flavor, color, and cost parameters, ensuring your products perform consistently across regions and production runs.
Whether you’re formulating for food, beverage, or alcohol, our team is here to help you stay ahead of the next disruption and keep your product consistent when the market isn’t.
Ready to Calm Nature’s Chaos?
Contact our team today at custserv@nwnaturals.com or visit nwnaturals.com to get started on building your next product with confidence.
