As Generation X (born between 1965 and 1980) enters middle age, their preferences are evolving in ways that are reshaping the food and beverage industry. Traditionally, this generation embraced alcohol as a staple in social settings, mirroring the habits of Baby Boomers. However, there is now a noticeable shift towards moderation and wellness, driven by […]
Discovering the Origins of Your Favorite Fruits with Northwest Naturals
At Northwest Naturals, we pride ourselves on our extensive knowledge of where fruits are grown around the world. Understanding the origins of fruits not only helps us ensure the highest quality for our juice concentrates but also highlights the incredible diversity of our planet’s produce. A Global Journey Through Fruit Origins Let’s take a trip […]
How to Achieve Your Flavor Goals with NWN Fruit Solutions
At Northwest Naturals, creating the perfect juice blend is both an art and a science. Our dedicated Research and Development (R&D) team combines technical expertise, creativity, and exceptional communication to deliver the precise flavor you need for your applications. Let’s dive into how our process ensures you get exactly the taste you’re looking for. The […]
Introducing HiFly: Revolutionizing the Beverage Industry with High-Flavor, Low-Juice Blends
In the ever-evolving beverage industry, innovation is key to staying ahead of the curve. Enter HiFly, a product designed by the R&D experts at Northwest Naturals to enhance your beverage creations with high flavor impact while maintaining a low-calorie profile. Whether you’re formulating a non-alcoholic sparkling beverage, a low-calorie ready-to-drink (RTD) alcoholic drink, or a […]
The Rise of Nutraceuticals: What You Need to Know
In recent years, the term “nutraceuticals” has been making waves in the health and wellness industry, and for good reason. These bioactive compounds, found naturally in certain foods and plants, offer a plethora of health benefits beyond basic nutrition. As awareness of the newer generations shifts to place a greater importance of holistic health, the […]
Create Beverages that Spring into Flavor
As flowers start to bloom and the weather warms up, it’s the perfect time to refresh your beverage offerings with delightful fruit flavors that capture the essence of spring. At Northwest Naturals, we’re passionate about providing beverage manufacturers and recipe developers with the highest quality fruit juice concentrates to help bring their creations to life. […]
Crafting Custom Juice Solutions: A Guide to Perfect Flavor with Northwest Naturals
Are you a beverage manufacturer challenged with creating products that live up to your vision? Northwest Naturals, the industry leader in crafting custom juice solutions for over four decades, has the resources, experience, and skills to help manufacturers reach their flavor goals and even discover new opportunities. With a meticulous production process and a commitment […]
Satisfying Gen Z’s Thirst:
Preparing for the Next Generation of Drinkers
Generation Z (the demographic born between 1997 and 2012) is now coming of drinking age. Their unique drinking habits and consumer behaviors will bring a shift to the beverage industry. We can help you prepare for it and keep your business relevant. As the beverage industry evolves, Gen Z’s drinking preferences and behaviors will heavily […]
Cocktail and Spirits Trends to Watch in 2024
With Gen Z entering the drinking age, an appreciation for global flavors and new preferences toward health and wellness, the alcohol and spirit industry is sure to be shaken up! As we move into 2024, the dynamic landscape of alcohol and spirits is undergoing exciting changes that businesses should monitor. Finding creative ways to engage […]