As Generation X (born between 1965 and 1980) enters middle age, their preferences are evolving in ways that are reshaping the food and beverage industry. Traditionally, this generation embraced alcohol as a staple in social settings, mirroring the habits of Baby Boomers. However, there is now a noticeable shift towards moderation and wellness, driven by […]
Juice
How to Achieve Your Flavor Goals with NWN Fruit Solutions
At Northwest Naturals, creating the perfect juice blend is both an art and a science. Our dedicated Research and Development (R&D) team combines technical expertise, creativity, and exceptional communication to deliver the precise flavor you need for your applications. Let’s dive into how our process ensures you get exactly the taste you’re looking for. The […]
Introducing HiFly: Revolutionizing the Beverage Industry with High-Flavor, Low-Juice Blends
In the ever-evolving beverage industry, innovation is key to staying ahead of the curve. Enter HiFly, a product designed by the R&D experts at Northwest Naturals to enhance your beverage creations with high flavor impact while maintaining a low-calorie profile. Whether you’re formulating a non-alcoholic sparkling beverage, a low-calorie ready-to-drink (RTD) alcoholic drink, or a […]
The Rise of Nutraceuticals: What You Need to Know
In recent years, the term “nutraceuticals” has been making waves in the health and wellness industry, and for good reason. These bioactive compounds, found naturally in certain foods and plants, offer a plethora of health benefits beyond basic nutrition. As awareness of the newer generations shifts to place a greater importance of holistic health, the […]
Create Beverages that Spring into Flavor
As flowers start to bloom and the weather warms up, it’s the perfect time to refresh your beverage offerings with delightful fruit flavors that capture the essence of spring. At Northwest Naturals, we’re passionate about providing beverage manufacturers and recipe developers with the highest quality fruit juice concentrates to help bring their creations to life. […]
Crafting Custom Juice Solutions: A Guide to Perfect Flavor with Northwest Naturals
Are you a beverage manufacturer challenged with creating products that live up to your vision? Northwest Naturals, the industry leader in crafting custom juice solutions for over four decades, has the resources, experience, and skills to help manufacturers reach their flavor goals and even discover new opportunities. With a meticulous production process and a commitment […]
Satisfying Gen Z’s Thirst:
Preparing for the Next Generation of Drinkers
Generation Z (the demographic born between 1997 and 2012) is now coming of drinking age. Their unique drinking habits and consumer behaviors will bring a shift to the beverage industry. We can help you prepare for it and keep your business relevant. As the beverage industry evolves, Gen Z’s drinking preferences and behaviors will heavily […]
Hybrid Beverages Can Benefit from High-Flavor, Low-Juice Blends
Hybrid beverages combine elements from two or more different types or categories of beverages. These combinations often result in innovative flavor profiles that offer consumers a novel drinking experience. They have gained popularity as the industry continually explores creative ways to meet consumer trends. “In general, consumers are seeking better-for-you products with functional ingredients, and […]
Mocktails That Will Rock Your Holiday Parties
Holiday parties are a time of joy, celebration, and spending time with friends, family and loved ones. Alcoholic beverages can also be a traditional part of these festive celebrations. Even outside of the holidays, alcohol is often associated with relaxation and celebration, and we often see alcohol as a way to enhance these experiences. While […]