Spring and summer 2025 are shaping up to be bursting with bold, juicy flavor—and Northwest Naturals is already ahead of the curve.
From exotic tropicals to nostalgic summer staples, consumers are craving fruit-forward experiences that feel both refreshing and a little adventurous. Whether you’re testing new cider flavors, crafting the next functional beverage or wellness tea, developing a ready-to-drink (RTD) hit, or building out a mocktail menu—these are the flavors worth considering (and blending).
Tropical Takes the Crown
Mango is having a major moment, and it’s not alone. Passionfruit, guava, and pineapple are riding the same tropical wave, showing up in everything from mocktails and sparkling waters to frozen treats and wellness beverages. One of our standout offerings this season is our Passion, Orange, Guava (POG) blend, a tropical trifecta that brings a smooth, juicy flavor with balanced acidity and a refreshing finish. It’s a go-to for tropical smoothies, cold-pressed juices, kombuchas, and non-alcoholic cocktail mixers—any application looking to channel “vacation in a glass” vibes without the plane ticket.
Herbal Is Here to Stay
The herbaceous trend hasn’t slowed down in 2025. As beverage menus and grocery shelves lean into complexity and wellness cues, herbal-fruit fusions are proving to be a lasting favorite.
Consumers continue to seek ingredients that feel good as much as they taste good. Basil brings a light, aromatic touch with perceived wellness benefits—especially when paired with citrus or berry flavors.
Our Blueberry Basil blend continues to be a popular choice for brands looking to add depth to berry-forward offerings, while our HiFly product line—a series of elevated fruit and botanical blends designed for clean-label, functional beverages—is already gaining traction for sparkling wellness tonics, infused waters, and hydration-forward formats.
Supporting the Rise of Functional Beverages
As functional beverage categories like prebiotic sodas, hydration drinks, and wellness tonics continue to gain momentum, formulators are seeking flavor systems that deliver on taste, flexibility, and consistency.
Our HiFly solutions were developed with these needs in mind, offering elevated fruit and botanical blends that are ideal for today’s wellness-forward formulations. Whether you’re experimenting with sparkling formats or building a better-for-you hydration drink, HiFly blends bring clean-label appeal and refreshing flavor.
In addition, our juice blends provide a reliable foundation for innovation—helping brands maintain product quality and consistency, even in the face of seasonal shifts in price or availability.
The Summer Staples Still Reign
While trendspotters chase the next big thing, classics like watermelon, peach, and cherry continue to hold their ground. These fruits bring that familiar summer nostalgia and remain top performers in everything from juices and flavored waters to sparkling beverages and craft sodas.
At Northwest Naturals, we offer a wide portfolio of high-quality concentrates and blends in these fan-favorite flavors—each crafted to deliver consistent, fresh-picked taste and vibrant color across beverage applications.
Turn Trends Into Your Next Success
At Northwest Naturals, we stay ahead of the flavor curve so you don’t have to. Whether you’re exploring bold tropical blends, refreshing botanical-fruit pairings, or time-tested classics, our lineup is designed to help you deliver the bold, refreshing tastes today’s consumers are seeking—backed by the consistency, simplicity, and transparency clean-label products demand.
Ready to use these trending flavors in your next application?
Reach out to request free samples, explore custom blends, or schedule a consultation with our expert team. We’re here to help you stay on trend—and ahead of the competition.
