Generation Z (the demographic born between 1997 and 2012) is now coming of drinking age. Their unique drinking habits and consumer behaviors will bring a shift to the beverage industry. We can help you prepare for it and keep your business relevant. As the beverage industry evolves, Gen Z’s drinking preferences and behaviors will heavily […]
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Satisfying Gen Z’s Thirst:
Cocktail and Spirits Trends to Watch in 2024
With Gen Z entering the drinking age, an appreciation for global flavors and new preferences toward health and wellness, the alcohol and spirit industry is sure to be shaken up! As we move into 2024, the dynamic landscape of alcohol and spirits is undergoing exciting changes that businesses should monitor. Finding creative ways to engage […]
Hybrid Beverages Can Benefit from High-Flavor, Low-Juice Blends
Hybrid beverages combine elements from two or more different types or categories of beverages. These combinations often result in innovative flavor profiles that offer consumers a novel drinking experience. They have gained popularity as the industry continually explores creative ways to meet consumer trends. “In general, consumers are seeking better-for-you products with functional ingredients, and […]
Mocktails That Will Rock Your Holiday Parties
Holiday parties are a time of joy, celebration, and spending time with friends, family and loved ones. Alcoholic beverages can also be a traditional part of these festive celebrations. Even outside of the holidays, alcohol is often associated with relaxation and celebration, and we often see alcohol as a way to enhance these experiences. While […]
Balancing Your Juice Concentrate: The Art of Sweet Indulgence
If you’re already using juice concentrates in your food and drink applications, you’re on the right path to creating potent, delicious, consistent, and cost-effective sweet treats, but are you having trouble reaching the flavor goals you had in mind? The culprit might just be an unbalanced use of sweetness. Finding the ideal balance with juice […]
Spice Up Your Pumpkin Spiced Applications
It’s almost impossible to walk around without seeing pumpkin-spiced lattes advertised on storefronts or stacked on grocery store shelves in cookies or cereal bars. With social conversations about pumpkin spice increasing by 74.87% over the past year, it would be a waste NOT to jump on the trend. Creating a pumpkin spice application is a […]
Autumn Fruits and Application Inspiration You Fall in Love With
Autumn flavors are warm, comforting, wholesome, and rustic. The weather is cool enough to enjoy the feeling of our hands-on steaming mugs of strawberry mocha lattes yet warm enough to enjoy an outdoor picnic beneath yellowing leaves. People start eating and drinking more during autumn and as we move into the colder months. With the […]
How to Read a Product Specification Sheet
Product specification sheets are essential when creating new flavors with juice concentrates. These sheets allow juice concentrate companies like Northwest Naturals to be transparent, their clients to be informed, and their partnerships to be efficient and effective. Clients can use product specification sheets to make informed decisions, ensure product quality and safety, and meet specific […]
#WaterTok and the Potential of Flavored Water
#WaterTok has been exploding on social media, and it has even found its way off the screen and onto store shelves. It is a viral trend dedicated to flavoring water with syrups and powdered ingredients to make water more appealing while staying hydrated. With hundreds of flavored water recipes online, celebrity-owned interpretations hitting the market, […]
New Flavors For Exciting Craft Brews
The Craft Brewers Conference, hosted by the Brewers Association, is the leading educational source for small and independent craft brewers. With nearly 6,000 U.S. brewery members and 37,000 members of the American Homebrewers Association making up the Brewers Association, it is an honor that several of our juice concentrates were bonafide crowd-pleasers! Our favorites were: […]