Spring and summer 2025 are shaping up to be bursting with bold, juicy flavor—and Northwest Naturals is already ahead of the curve. From exotic tropicals to nostalgic summer staples, consumers are craving fruit-forward experiences that feel both refreshing and a little adventurous. Whether you’re testing new cider flavors, crafting the next functional beverage or wellness […]
Fruit
Catering to Generation X’s Shift Towards a Healthier Lifestyle with HiFly
As Generation X (born between 1965 and 1980) enters middle age, their preferences are evolving in ways that are reshaping the food and beverage industry. Traditionally, this generation embraced alcohol as a staple in social settings, mirroring the habits of Baby Boomers. However, there is now a noticeable shift towards moderation and wellness, driven by […]
Discovering the Origins of Your Favorite Fruits with Northwest Naturals
At Northwest Naturals, we pride ourselves on our extensive knowledge of where fruits are grown around the world. Understanding the origins of fruits not only helps us ensure the highest quality for our juice concentrates but also highlights the incredible diversity of our planet’s produce. A Global Journey Through Fruit Origins Let’s take a trip […]
How to Achieve Your Flavor Goals with NWN Fruit Solutions
At Northwest Naturals, creating the perfect juice blend is both an art and a science. Our dedicated Research and Development (R&D) team combines technical expertise, creativity, and exceptional communication to deliver the precise flavor you need for your applications. Let’s dive into how our process ensures you get exactly the taste you’re looking for. The […]
Introducing HiFly: Revolutionizing the Beverage Industry with High-Flavor, Low-Juice Blends
In the ever-evolving beverage industry, innovation is key to staying ahead of the curve. Enter HiFly, a product designed by the R&D experts at Northwest Naturals to enhance your beverage creations with high flavor impact while maintaining a low-calorie profile. Whether you’re formulating a non-alcoholic sparkling beverage, a low-calorie ready-to-drink (RTD) alcoholic drink, or a […]
The Rise of Nutraceuticals: What You Need to Know
In recent years, the term “nutraceuticals” has been making waves in the health and wellness industry, and for good reason. These bioactive compounds, found naturally in certain foods and plants, offer a plethora of health benefits beyond basic nutrition. As awareness of the newer generations shifts to place a greater importance of holistic health, the […]
