I think that we can safely say that 2020 has been a year like no other. Many challenges have faced us this year and along with those challenges has come positive change. I’m choosing to reflect on those positives as we say goodbye to 2020.
The emergence of the popularity of Boba Tea in the U.S. started in the 1990’s and has grown steadily since then. Yearly Boba is projected to grow by 7.3% for the next 3 years. Boba tea shops are popping up all over the U.S. There are now Boba tea shops across the U.S. including Sharetea, Kung Fu Tea, Coco Fresh and Juice, Fat Straw, Teapioca, Teassert Bar just to name a few. Many of these shops use artificial bases to flavor their boba teas.
This spring we saw increased requests for herbal and botanical flavors. As the pandemic lockdown has continued consumers are looking for convenience paired with immunity boosting ingredients. Benefits of using some of these flavors in a juice concentrate blend is that they pair nicely as a secondary note to the fruit.
Pomegranates have long been known for their antioxidants and superfruit health benefits. The flesh is not eaten but the seeds are eaten and juiced. One pomegranate is estimated to have between 200 to 1,400 seeds. The season on pomegranates is usually September to November. They grow best in hot and dry climates. The origin of pomegranates is suspected to range from NE Turkey to Afghanistan.
The beverage industry has seen the steady rise in non-alcoholic options as some consumers look to cut back on their overall intake of alcoholic beverages. More than 50% of consumers surveyed from International Wine and Spirit’s Record stated that they wanted to cut back on alcoholic beverages. Consumers are looking for non-alcoholic beverages that continue to provide a sense of theater without the hangover.